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Read testimonials - An established web designer will have lots of satisfied customers and should have asked for a few testimonials. Hopefully these are on display on the website, linking to websites that they relate to so that can check they are genuine.
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A associated Transform your business with SEO people will indicate that a website, which may have a match in regards to theme and layout, does not have the potential of turning visitors to customers. How's that for not the case.
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